It is time to consider VIDEO for IR and Corporate Access

It’s time to consider Video as an important IR tool

You may have asked yourself “why aren’t more investor meetings organized using video in the cloud?”.  If you haven’t asked yourself that…you should.  Technology has made advances in not only software and hardware but also in…bandwidth. Video is the fastest growing communication medium in the world.  I am sure “your company” is using video for marketing, internal communications and/or customer service. 

WHY NOT FOR IR? 

In a world where ESG is the most important investment theme, why shouldn’t IR initiatives utilize tools that not only reduce the carbon footprint but save time/costs and create greater efficiencies. Video can be frustrating as no two organizations utilize the same infrastructure, and the process of installing and downloading applications/programs can be problematic at times. Also, historically video has been inconsistent with latency and sound quality turning many business users off.  

MIFID2 and FINTECH has dislocated the revenue and margins of most global investment banks. Companies can no longer depend on IBs to perform the introductory/middleman function for investor exposure. No matter what size market capitalization category a company is in, video can be the most efficient way to get a particular story out. Think visual press release. And yes, investors are watching videos at a rapidly increasing rate!!

Magellan Yates has taken all the above into consideration and has launched one of the first dedicated corporate access video platform, that gives IROs a tool to communicate directly with global investors. Our bespoke technology portal utilizes the #webRTC protocol to offer freedom from installing and downloading applications so companies and investors can easily join a video call using their browsers.  Our technology is device agnostic, as our clients can choose to utilize: desktops, laptops, iPads, and iPhones.

Innovation will transform the corporate communications industry. 

Join the revolution. www.magyates.com

Email us: info@magyates.com